The multi-million dollar dating app, Hinge, has been under backlash with users saying the most compatible feature is wildly insulting. One user states, “Last week my most compatible match was a photo of a rat. Like an actual rat. And not even one that can cook.” The app responded to the heat with the below statement.
“We are saddened to hear that people are not finding the most compatible feature helpful or flattering. We have heard you and because of that we are updating the feature. From now on users will be matched up with their most compatible snack, not person.”
An upgraded algorithm is used that transfers dating data to taste bud preferences. For those usually interested in bland finance bros their snack will be unsalted Pop Corners while those who tend to go for unhinged artists will be paired with Takis. As soon as the app offered snacks instead of men, their daily sign ups quadrupled.
Since the launch, they have partnered with GoPuff who will be delivering “Soulmate Snacks” to anyone within a 15 mile radius of one of their stores free of charge. Users need only to hit the “I’m hungry and lonely” button at the bottom right of the screen. Happy swiping, happy snacking. The app that’s meant to bring you turmoil.